Thursday 2 February 2012

Band Logo [Reflection]

The Main Logo of the Band - Production Company
When it comes to the logo, I think that it fairly represents the overall "image" of the band and is doing its job when it comes to attracting the primary audience (over 16 year old). The smoke in the background represents the youth culture of the people at the same age as well as our artist's. But on the other side I think this is too general and mono dramatic and the colours that are being used in the logo are not really representing the overall mood of the production company and the whole music video. Also it does not use the photo of our artist, so audience might not know who the connected with. So I have tried to create different types of logos after discussing it previously with my group peers.
Below I uploaded another design:
Another design of the band's logo!
For me this design it too suttle for the kind of music video that we are making. It looks very modern and has different variety of colours. We decided as a group that this logo is not saying anything about our artist and if it is...then the message that people are going to get is not our intended one. So we decided to combine both of the logos together and see what might happen.
This is the final outcome:
Final Logo of the Band
As you can see on the final logo it combines things from both of the previous designs. It has black background, but because the writing is white and there is no smoke coming the writing is more clear and visible when it's put onto the album cover. The writing "FREDDY" is made bigger on purpose, so when people walk around and look at the cover the first thing they are going to see is the name of the main artist. The writing below was made to look like it is hand written so it may relate to the letter in our music video which is what ignites the whole music video at the beginning. The last point that I have about the logo is that the "&" that has been added there looks like the symbol used by musicians. So this is open to many other interpretations.

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